Executive summary
Breezy Seafood rollout summary
This is the business-facing rollout view: what gets built first, why it matters, and what the risks are.
Phase 1
Public web presence
Ship the homepage, local SEO, and docs hub first.
Phase 2
Operational scaffolding
Add catalog sync, internal docs, and structured payload planning.
Phase 3
Integration rollout
Connect payment and telephony workflows only after the model is validated.
Core outcomes
What success should look like after the first rollout cycle.
Faster guest decision-making through a clearer digital storefront.
Cleaner operational handoff between the website, docs, and future integration work.
More confidence in future POS and ordering changes because the structure is documented.